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Movie splitter cnet.com3/28/2023 ![]() ![]() Coupon carriersiPhone program Save Benjis - as in Benjamin Franklin, star of the $100 bill - allows users to enter either a keyword or bar code number to see what an item is selling for online. But the application stores - or "app stores," in tech lingo - that have sprung up to provide software programs for various mobile operating systems also offer a growing range of price comparison tools. "They have the knowledge to say, 'I want this product, I'm looking to spend this price, it's right here on my phone.' "That can happen through a simple Web search. But, he said, the devices are handy for quick, time-sensitive tasks such as ordering pizza or downloading a song.Smart phones also can empower customers while they shop, offering the ability to compare prices, look up reviews and find products at nearby stores."There's less of an opportunity for them to get talked into buying something that isn't right for them," said Bonnie Cha, a smart phone editor at technology Web site. They made a U-turn toward a shopping plaza and had the part within four minutes."It just becomes second nature," Farrell said.Though other manufacturers introduced Web-capable phones before Apple did, the iPhone's debut and subsequent popularity re-emphasized just how much a smart phone could do.Of the roughly 270 million cell phones in use in the U.S., smart phones make up roughly one in eight, or 13 percent, and annual smart phone sales are projected to double by 2013, said David Chamberlain, principal analyst for wireless at market research firm In-Stat.Because smart phones are limited by small screens, occasionally spotty data connections and often-slow methods of typing, they're not soon going to replace computer-based online shopping, said Tarun Kushwaha, a marketing professor at UNC-Chapel Hill. Using Google, they found a manufacturer's Web site, which listed local stores that carried the item. In no timeFarrell, 36, and a colleague were driving during lunch recently, he said, and realized they needed a computer monitor splitter. Looking up maps on the fly to find nearby stores and restaurants.With its Internet access and range of clever applications, the phone is helping influence how and where Farrell, an oral surgeon in Charlotte, spends money - making him part of a shift that's changing the way we shop.The growing popularity of Web-enabled smart phones - that is, cell phones that harness the power of the Internet to do far more than send text messages and make calls - means consumers increasingly have access to a world of information at their fingertips, at the moment they're making buying decisions.Software developers are responding by introducing new cell phone programs that help compare prices or list coupons, and retailers also are working to adapt.But, just as happened after Internet shopping dawned more than a decade ago, experts say, there's much more to come as people become comfortable with smart phones. Buying tickets to the coming Metallica concert. Bart Farrell bought an Apple iPhone a little more than a year ago, and it has since become his device of choice for tasks he could have only dreamed of performing on his old flip phone: Checking movie showtimes and paying for admission. ![]()
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